At Studio Kroon, imagination takes shape — in colour, space and story.
Founded by Daylène “Daya” Kroon, the studio operates at the intersection of concept development, production design, creative education and entrepreneurship. From films and series to music videos, campaigns and workshops, Studio Kroon creates visual worlds where storytelling, aesthetics and impact merge into one.
 

As a Concept Developer, Creative Producer and Production Designer, Daya crafts worlds that make sense down to the smallest detail — translating ideas into sets, props, graphics and spaces that carry meaning. Her work flows seamlessly between film, spatial and graphic design, connecting concept, craft and collaboration from idea to execution.
 

Beyond production, Studio Kroon is a space for creative growth. Daya guides young makers to discover their voice, confidence and entrepreneurial mindset — fostering creative independence through mentorship, workshops and hands-on experience.

Her approach combines the vision of a storyteller with the precision of a designer. Whether developing a visual identity for a brand, shaping an immersive public environment or leading a creative team on set, Studio Kroon always begins from the same core: storytelling, aesthetics and human connection.
 

Studio Kroon thrives where imagination meets collaboration — sometimes bold, sometimes subtle, always thoughtful.